John Sherry is director of Business Innovation Research in Intel Labs. John joined Intel in 1997 as the company’s first anthropologist, serving as a founding member of what was then called Intel’s People and Practices Research Lab. Subsequently he has served in a variety of positions, including director of User Experience Design in Intel’s Digital Health Group, before taking on his current role His research has always involved understanding ordinary people in their everyday settings, including the complex social, economic and technical systems in which we are all embedded. The purpose of this research is to help Intel better imagine and invent new uses and experiences of computing. He holds a PhD in Anthropology (1995, University of Arizona) and a BS in Computer Science. He lives in Portland with his wife and sons.