Emily Aiken is one part strategist, one part futurist and two parts creative. She looks at where we as human beings are headed with great optimism and sees Data as a leading character in our future. She is all about the WE in the creative process. She helps people define their offers and then stage these as an experience in every way. There’s a lot to do when people are giving brands life. She began her career in entertainment advertising until the dot com swirl pulled her into emerging technologies. Her experience is populated by big brands – NBC, Warner Bros., Oprah; tech brands – DEC and SUN and start-ups galore. Today, Emily spends much of her time advising innovators working for social good.