BRANDON C. BARNETT: DIRECTOR OF BUSINESS INNOVATIONS, INTEL

Our world is complex. Society’s most pressing problems emerge from the complex interaction of social, political, technical, and economic forces. Sustainable solutions benefit from spirals of new economic activity that engage participants through new business models of value creation. Brandon Barnett, Director of Business Innovation at Intel Corporation, is advancing the science of business innovation by combining complex systems theories with ethnographic research, business theory, and business prototyping methods to develop new business frameworks that chart a path to economic ‘ecosystems’ for human well-being.

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